We are proud to be part of the EquipHotel Week – Your digital hospitality moments. You missed the live sessions about current challenges and innovative products of the hotel industry? No worries, check out all the videos here again at your convenience. Equip’Hotel is the leading hotel and catering trade show in Europe, welcoming more…
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The INNdependence Mainz shows how to achieve a higher overall turnover with clever direct marketing Initial situation & challenge The INNdependence is a 3-star hotel on the edge of the city centre of Mainz. It is worth mentioning that the hotel is an integration company where people with different disabilities work according to their individual…
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A conversion-optimised website is the basis of successful direct sales. Therefore it gets more and more important that this is designed as attractively as possible for potential or current hotel guests. For this reason, we are continuously working on the optimisation of our templates. You want to know what’s new? We present our innovative designs…
Read articleIn our last article we already introduced you to Google Ads, Hotel Ads and My Business. Three products that already provide you with significant added value. However, to achieve maximum results, Google offers you a number of further tools that will take your performance to the next level. Google Maps Let’s start with Google Maps:…
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The basis for increasing direct bookings in your hotel is a successful booking engine. We will show you with 4 tips how you can provide your guests with a simple, smooth and secure booking experience and how you can increase your conversion rate. Tip#1: Design A well-structured booking engine (IBE), which creates a harmonious overall…
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Google launches a new feature for Google Hotel Ads. Now you can have visibility in two places within the price feed. We will take a closer look at the free organic listing. Here is what we know so far. What is this all about? If a hotel is already doing Google Hotel Ads campaigns and…
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This is how you profit as a hotel With its premium label Google reaches the current highest achievable quality standard for partners. As one of the very few companies in Germany myhotelshop has been awarded the premium status. This way Google shows its confidence in myhotelshop’s work and expertise. With our direct connection to Google…
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Green, greener, more sustainable travel is becoming increasingly important to your guests. Google has created a tool to recognize “eco-certified” hotels, and here we’ll show you exactly what that means and how you can use it for your hotel, too. After all, demand is increasing among your guests for sustainable travel. At the end of…
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As the hotel industry starts to rebound slowly but surely, it’s time for hotels to rethink processes to give the experience travelers need and demand. The challenge now is to deliver an equally excellent service while operating with fewer resources and keeping a safe distance. The current crisis might be an opportunity for hotel brands…
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Content plays an outstanding role when you convince potential guests of your hotel. Your online content is comparable to the store window of a local store – without attractive offers, nict presentation and the right information, nobody will enter your store. It is exactly the same on meta searches. If the visitor does not feel…
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