Your website is decisive for the success of your direct sales business. So the quality of your website is crucial. A whole range of factors play a role here. At the top of the list is SEO (search engine optimization), which helps your site rank better with search engines and therefore drives traffic…
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The stunning Swiss natural scenery in which the four Tschuggen Hotel Group properties are located has certainly contributed to the management and staff sharing the conviction that climate change and environmental protection are the most important challenges of our time. In close cooperation with the myclimate foundation, the hotel group already succeeded in making its…
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The key here is SEO, or search engine optimization. SEO is a range of things you can do to position your website in the best light possible in the organic results of search engines. SEO includes: Creating your own and appropriate keywords (also called search terms) Optimizing the speed of your website Including relevant meta…
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Running a successful marketing campaign as a hotel includes different strategies, platforms, models and points of view. The CPA or Cost Per Acquisition model is one of them and is also available for myhotelshop customers. We talked with two experts at myhotelshop to show you the benefits and advantages of this model: Nicole Pierro is…
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The campaign managers at myhotelshop take care of your online campaigns and increase your direct bookings via your own hotel website. With their many years of experience with metasearches like Google Hotel Ads, Trivago and Tripadvisor as well as ad placement via Google Ads, they can establish your website as a successful sales channel. But…
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