Always friendly and always service-oriented – that is the hotel concierge in digital form. Chatbots are becoming more and more important for guest communication and are seen as a fixed strategic decision. We show you which functions hotel chatbots have and how they facilitate communication with your guests. We live in a world where we…
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Key performance indicators: The most important key figures for your online performance As a hotelier you are interested in constantly increasing your revenue. The best way is to use your own direct website. To help you better understand which factors are important for direct revenue, we explain the most important key figures and help you…
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With a global market share of almost 90%, Google remains the undisputed market leader among search engines. Since 2000, Google has offered the possibility of placing advertisements on the search results pages. If the user searches for the relevant keywords, relevant ads are displayed above and below the organic search results. From our article below…
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Our myhotelshop team days have just come to an end. We’re still thinking about all the encounters, meetings, brainstorming sessions and new projects, but also the in-depth conversations we shared with that one colleague we’ve barely spoken to in the last three years except to say “good morning”. Yes, team days or team events are…
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Benefit from our close partnership with the world’s largest search engine. As one of the globally only 7 Premier Partners for Google Hotel Ads, we put your Google campaigns on the road to success and provide you with maximum visibility. Google has chosen its Top 7 Premier Partners for Google Hotel Ads. We are proud…
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Reporting tools are essential for the performance analysis of web presence and online marketing activities, but the tools often deliver different numbers. We explain the different tracking approaches and point out what is important! Reporting tools are essential for performance analysis and online marketing measurements. Many programs are available but hoteliers are often uncertain about…
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The complete speech at the Hotel Linkage Summit in Istanbul can be watched here Ulli Kastner, CEO and founder of myhotelshop, is a highly demanded expert at events all around the globe. He was a guest at the Hotel Linkage Summit in Istanbul only recently. At this event leading figures of the industry discuss the…
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Google launches a new feature for Google Hotel Ads. Now you can have visibility in two places within the price feed. We will take a closer look at the free organic listing. Here is what we know so far. What is this all about? If a hotel is already doing Google Hotel Ads campaigns and…
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This is how you profit as a hotel With its premium label Google reaches the current highest achievable quality standard for partners. As one of the very few companies in Germany myhotelshop has been awarded the premium status. This way Google shows its confidence in myhotelshop’s work and expertise. With our direct connection to Google…
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Green, greener, more sustainable travel is becoming increasingly important to your guests. Google has created a tool to recognize “eco-certified” hotels, and here we’ll show you exactly what that means and how you can use it for your hotel, too. After all, demand is increasing among your guests for sustainable travel. At the end of…
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