Running a successful marketing campaign as a hotel includes different strategies, platforms, models and points of view. The CPA or Cost Per Acquisition model is one of them and is also available for myhotelshop customers. We talked with two experts at myhotelshop to show you the benefits and advantages of this model: Nicole Pierro is…
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The campaign managers at myhotelshop take care of your online campaigns and increase your direct bookings via your own hotel website. With their many years of experience with metasearches like Google Hotel Ads, Trivago and Tripadvisor as well as ad placement via Google Ads, they can establish your website as a successful sales channel. But…
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Hausse des ventes de 50% via son propre site en un an. L’Hôtel Baia Verde en Italie a pu profiter non seulement de l’indépendance des OTAs, mais aussi de plus de ventes totales. Challenge Réduire la dépendance à l’égard des OTA et renforcer le site Web des hôtels en tant que canal de vente est un…
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Everything you need to know about Covid-19. Together with HotelNetSolutions we have prepared data on the current situation for you. Over the last 24 hours we dug a bit deeper into the Corona Impact. This time with our partner HotelNetSolutions from Berlin, who provide over 2000 hotels predominantly in the German speaking markets and with…
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The current crisis situation is causing many industries to shake up. But what does it mean especially in the hotel online marketing sector? Founder and CEO of myhotelshop, Ullrich Kastner, gives an outlook on the current developments and challenges in meta search marketing in times of Covid-19. Especially tourism suffers from the consequences of the…
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We are looking forward to our cooperation. „A World of Many Worlds“ – that is the main idea of the four-star hotels of AMERON. We are delighted that the proprietary hotels of ALTHOFF have selected myhotelshop as partner for the direct online marketing. AMERON continuously aims to create unique hotels. We will endeavor to obtain…
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Whether it’s Facebook, Instagram or Twitter – social networks have become indispensable. In addition to an incredible reach, the platforms not only offer you numerous opportunities to keep your guests up to date, but also open up the possibility for interaction and customer acquisition. Strengthen the brand awareness of your customers and give potential guests…
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Ulli Kastner explains how you can use Hotel Ads to your advantage. Which possibilities are there for online direct marketing? How does it work and is it the right thing for my hotel? Our online seminar series focuses on these and other questions. Current topics about increasing direct sales are explained in a simple yet…
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Do you think a brand campaign is superfluous since your guests are coming to you anyhow? Maybe at first glance, but there is one problem: If you don’t make placements in your name then others will do so OTA’s like booking, HRS etc. have already recognized this opportunity and might even bid on your name.…
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Jakob Seeger explains how Google Ads can push your direct marketing The majority of searches for a hotel start with search engines. And as we all know Google is the front-runner. Google Ads (former Google AdWords) offers the opportunity to boost the positioning of your hotel’s website in the search engine. We explain in our…
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