SEO vs. SEA – Two marketing measures, one mutual goal: to increase your website’s traffic. One of the purposes is to appear above your competitors in the search results and thus generate more visibility for your brand. But what exactly is the difference? And why should you pay for SEA ads when you can also…
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WordPress – everyone knows it, many use it. The content management system is widely used on the web. But is it really the optimal solution for your hotel website? In this blog article, we compare the software with the Sitejet website platform used by myhotelshop. Already since September 2019, our Managed Website Service team relies…
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Always friendly and always service-oriented – that is the hotel concierge in digital form. Chatbots are becoming more and more important for guest communication and are seen as a fixed strategic decision. We show you which functions hotel chatbots have and how they facilitate communication with your guests. We live in a world where we…
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Key performance indicators: The most important key figures for your online performance As a hotelier you are interested in constantly increasing your revenue. The best way is to use your own direct website. To help you better understand which factors are important for direct revenue, we explain the most important key figures and help you…
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With a global market share of almost 90%, Google remains the undisputed market leader among search engines. Since 2000, Google has offered the possibility of placing advertisements on the search results pages. If the user searches for the relevant keywords, relevant ads are displayed above and below the organic search results. From our article below…
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Our myhotelshop team days have just come to an end. We’re still thinking about all the encounters, meetings, brainstorming sessions and new projects, but also the in-depth conversations we shared with that one colleague we’ve barely spoken to in the last three years except to say “good morning”. Yes, team days or team events are…
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Benefit from our close partnership with the world’s largest search engine. As one of the globally only 7 Premier Partners for Google Hotel Ads, we put your Google campaigns on the road to success and provide you with maximum visibility. Google has chosen its Top 7 Premier Partners for Google Hotel Ads. We are proud…
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Reporting tools are essential for the performance analysis of web presence and online marketing activities, but the tools often deliver different numbers. We explain the different tracking approaches and point out what is important! Reporting tools are essential for performance analysis and online marketing measurements. Many programs are available but hoteliers are often uncertain about…
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The complete speech at the Hotel Linkage Summit in Istanbul can be watched here Ulli Kastner, CEO and founder of myhotelshop, is a highly demanded expert at events all around the globe. He was a guest at the Hotel Linkage Summit in Istanbul only recently. At this event leading figures of the industry discuss the…
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This is how you optimally use Google products for your hotel Google Ads versus Google Hotel Ads Google Ads still dominate the setup of results on Google. This applies especially when customers search for a specific hotel name e.g. in combination with a location („east Hotel Hamburg“). The classic setup is: Google Ads appear at…
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