If you place ads on Google – you will place ads on by far the most popular and important search engine in the world. You can not only target new guests, you can also increase your direct bookings. But are generic Google Ads campaigns really worthwhile? Let’s first look at the search behaviour of the…
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In the world of meta search there are a number of platforms to choose from. Depending on the country, continent or even the type of travel, there are many different services. We want to give you an overview of the most important meta searches. When it comes to comparing prices of hotel rooms, three platforms…
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Almost every vacationer uses the large price comparison platforms when searching for hotels or uses the largest search engine in the world in the classic way with Google. Statistics on the current distribution trend also show that traditional distribution is increasingly declining and shifting to online business. One more reason to deal with the topic…
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Since over 3 years of successful cooperation, Romantik Hotel am Brühl has not only benefited from increasing revenues on their redesigned hotel website, but also from many other advantages in full management. Initial situation & challenge If we take a closer look at our customer, we quickly become enthusiastic about the charming idyll and the…
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We are proud to be part of the EquipHotel Week – Your digital hospitality moments. You missed the live sessions about current challenges and innovative products of the hotel industry? No worries, check out all the videos here again at your convenience. Equip’Hotel is the leading hotel and catering trade show in Europe, welcoming more…
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The INNdependence Mainz shows how to achieve a higher overall turnover with clever direct marketing Initial situation & challenge The INNdependence is a 3-star hotel on the edge of the city centre of Mainz. It is worth mentioning that the hotel is an integration company where people with different disabilities work according to their individual…
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A conversion-optimised website is the basis of successful direct sales. Therefore it gets more and more important that this is designed as attractively as possible for potential or current hotel guests. For this reason, we are continuously working on the optimisation of our templates. You want to know what’s new? We present our innovative designs…
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There is only one goal for all of us: Keep liquidity, survive and be ready when business picks up again. Dear friends, dear customers, times are hard – hard as never before. No need to repeat the bad news we hear every day. There is only one goal for all of us: Keep liquidity, survive…
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The basis for increasing direct bookings in your hotel is a successful booking engine. We will show you with 4 tips how you can provide your guests with a simple, smooth and secure booking experience and how you can increase your conversion rate. Tip#1: Design A well-structured booking engine (IBE), which creates a harmonious overall…
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Using metasearch campaigns, hoteliers will be able to increase their online visibility and thus increase the number of website visitors and the chance of direct bookings in the long term. However, the success of a meta search campaign depends mainly on the regular analysis of the campaigns performance. When trying to determine the success or…
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