On the 6th March we published numbers around the first impacts of COVID-19 on OTA vs Website bookings. What an unpredicted turn things took since then. Yes – we expected things to be bad, but really this bad? With our partner Hotelnetsolutions from Berlin, who empowers over 2000 Hotels predominantly in the German speaking area…
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In order to determine and optimise the optimal channels for your online direct sales, we would like to ask you to take part in our short survey on various placements. This is about you. You tell us your wishes – we will implement them. Google Hotel Ads, Facebook Ads, Trivago, Instagram Ads – there are…
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A high-booking website is crucial for the success of your hotel. We show you on the basis of seven criteria what makes a hotel website successful! A user-friendly website with a high number of bookings is essential for the success of your hotel. Within 2.6 seconds, visitors get a first impression of your website and…
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Part of our full management service is to help our clients beyond marketing campaigns. The following post shows you a few best practices on how to use your voucher solution to the fullest in times of crisis. Liquidity is currently one of the biggest problems of small and medium-sized hotels. Voucher sales generate immediate turnover…
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In full management, Hafenresidenz Stralsund succeeded in sustainably increasing direct sales with the use of marketing campaigns and the relaunch of its website. We show how this was accomplished. Initial situation Situated in Stralsund’s best location, not far from the promenade, you find the Hafenresidenz. The waterfront 4-star hotel was built in 2011 and has…
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In addition to a new hotel website, the See- und Waldresort Gröbern also benefited in full management from an enormous increase in direct sales and rising independence from the OTAs. Initial situation & challenge Let us first take a closer look at our full management client. The 4-star resort in Gröbern, located directly on the…
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Attracting hotel seekers to your website is the first challenge. The second and probably bigger one, however, is to actually convince users to book. A whole range of factors play a role here. In this regard, the booking widget is in focus. Reason enough to optimise our widget for you. Based on your wishes and…
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Even if it seems a long way off at the moment: the time will come when the travel restrictions are lifted and hotels fully reopen. You should be prepared for it! Develop strategies now, to be in the best possible position when it comes to the fresh start. We identify ways in which this can…
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When it comes to reaching as many users as possible, Google remains the number one marketing channel. Every day, several million people use the search engine to look for information, pictures, books or videos. But not only that: even when looking for the best and cheapest hotel, the most used search engine in the world…
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Why commission based meta search management takes your revenues to the next level Let’s take managing meta search to a new level. We all know that most meta searchers like trivago, tripadvisor and Google use Cost-per-Click as their base model to make business with hotels and OTA’s. We at myhotelshop embraced that models for years…
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